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The most dramatic and disturbing period in modern media history is clearly present, yes, actually dominant: The transformation to ? digital?. The consequence will be that the traditional marketing consultants must adapt to a fundamentally different world ? or fade away.?Marketing? has always been a communication discipline that covers many different functions; they typically share a firm anchoring in ?the creative?; brainstorms, advertising mascots, pillow fights and fantastic ideas?The good idea will always have an essential role to play in the battle for the attention of the consumers, but it will gradually lose its strategic significance as the dominant factor when a company needs to define its sales and marketing strategy.
In an attempt to establish a competitive strategy, the marketing function will to an ever-greater degree have to refer to more scientific techniques, rooted in analytical methods and statistical models and a deeper ?analyzed? understanding of the target group.Why this shift from the creative and artistic towards a more scientific approach to the marketing function? Simply put to become more accountability, that which passes for accountability in the current marketing environment is, to say the least, highly unsatisfactory. Two of the most important catalysts for the development towards a more analytical approach to the marketing function are on the one hand the transformation of the mass media from analogue to digital.
And on the other hand the increasing collective demand for ?directions? the world over for clear documentation of the effect of both historical, as well as future marketing activities.The anatomy of the media is changingThe discipline ?marketing? has a close, symbiotic relation to the ?media? and changes in the media manifest themselves with great consequence for the way marketing is thought out and practiced.
If you look closer at which direction the media landscape and the media are moving there are three trends worth noting:1. The media landscape is getting more and more fragmentedThe supply of media and the amount of content have risen explosively in the past 30 years. Competition for the attention of the consumers has become enormous.
The number of American television channels, for example, has risen from around 5 channels in 1960 to around 80 channels today. Entirely new media such as ?wireless? and ?broadband Internet? have come into existence.The fragmented media landscape means that the behavior of the consumers has also become much more dynamic and fragmented than before. The consequence is that there is no longer a in the mass media. led serial lights factory--https://www.zjmdcx.com/product/led-linear-light/
The most dramatic and disturbing period in modern media history is clearly present, yes, actually dominant: The transformation to ? digital?. The consequence will be that the traditional marketing consultants must adapt to a fundamentally different world ? or fade away.?Marketing? has always been a communication discipline that covers many different functions; they typically share a firm anchoring in ?the creative?; brainstorms, advertising mascots, pillow fights and fantastic ideas?The good idea will always have an essential role to play in the battle for the attention of the consumers, but it will gradually lose its strategic significance as the dominant factor when a company needs to define its sales and marketing strategy.
In an attempt to establish a competitive strategy, the marketing function will to an ever-greater degree have to refer to more scientific techniques, rooted in analytical methods and statistical models and a deeper ?analyzed? understanding of the target group.Why this shift from the creative and artistic towards a more scientific approach to the marketing function? Simply put to become more accountability, that which passes for accountability in the current marketing environment is, to say the least, highly unsatisfactory. Two of the most important catalysts for the development towards a more analytical approach to the marketing function are on the one hand the transformation of the mass media from analogue to digital.
And on the other hand the increasing collective demand for ?directions? the world over for clear documentation of the effect of both historical, as well as future marketing activities.The anatomy of the media is changingThe discipline ?marketing? has a close, symbiotic relation to the ?media? and changes in the media manifest themselves with great consequence for the way marketing is thought out and practiced.
If you look closer at which direction the media landscape and the media are moving there are three trends worth noting:1. The media landscape is getting more and more fragmentedThe supply of media and the amount of content have risen explosively in the past 30 years. Competition for the attention of the consumers has become enormous.
The number of American television channels, for example, has risen from around 5 channels in 1960 to around 80 channels today. Entirely new media such as ?wireless? and ?broadband Internet? have come into existence.The fragmented media landscape means that the behavior of the consumers has also become much more dynamic and fragmented than before. The consequence is that there is no longer a in the mass media. led serial lights factory--https://www.zjmdcx.com/product/led-linear-light/
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